Moreover, your online visibility impacts your search engine ranking. So, digital branding is essential for your organization to maintain a commanding position in the market.
How do people find your business and rate your company?
When people require a product or service, they usually browse for it online. Here are some of how people find your business and rate your company:
Social media posts
Customers typically search for your organization in Social Media such as Facebook, Twitter, Instagram, LinkedIn and others.
The potential customers scroll through your posts and judge their relevance. They also look at the number of followers you have, the reviews of your products or services left by others and how quick you respond to their queries.
Visiting the official website directly
After visiting your official website, customers tend to judge your company based on the landing page, the responsiveness of your pages, ease in navigation and how meaningful your content is.
After reading articles and blogs
The title and the coherence of the content are essential to attracting the customers.
After reading emails
Potential customers will read your email and then judge your company based on the language used, the suitability of the content and the format.
Pay-per-click campaign/ Sponsored advertisement in Google
The quality of graphics, the presentation of the video, captions used and the frequency of ads are essential factors for the customers to notice your company.
Why should I invest in Digital Branding Solutions?
Digital Branding will help your organization in creating brand recognition and attaining a loyal customer base.
- How quickly can your business be found online?
- The popularity of your organization in Social Media
- Interaction with customers on Social Media
- Answering the queries of the customers
- Reviews about your company
Difference between Traditional and Digital Marketing
Traditional Marketing
It uses newspapers, radio, television and flyers. The drawback of conventional marketing is that it can capture the attention of only 10% of the target audience. The cost of traditional marketing is very high.
Digital Marketing
It uses digital media such as mobile phones, computers, and tablets to reach out to the target customers. Digital marketing is cheaper than traditional marketing methods. Moreover, the success rates of digital marketing are far higher than traditional marketing.
How do we strategize digital marketing for your company?
First, we look at the type of the company. If it is a company selling products, then we strategize digital marketing for your company based on:
- Who is your targeted audience?
- Which platform is the most suitable for your advertisement?
- When to show your advertisement?
- When do people require your services?
- Who will require your services?
Our strategies are different for each company.
Potential digital marketing campaigns
Are you looking for a way to reach your targeted audience and turn them into customers without spending a lot of money?
Do you want to have a robust customer base? Then this is the best place for you.
Get in Touch with our Experts
Email: info@tatticoconsulting.com
Mob: +447469323204
Who are we?
We are a bunch of IT experts, who have graduated from the top Business Schools. We have gained over 20 years of work experience in several IT industries
What we do?
We develop innovative digital marketing strategies for your organization. We aid you in leaving behind the traditional methods of marketing and embrace digital marketing strategies.
Having over 20 years of experience in the IT sector, we know how to cater to your targeted audience and convert your visitors into permanent customers. We provide you with a wide range of services related to the marketing of your products or services and the development of marketing strategies for your company.
We have formulated numerous tried and tested methods of branding such as website development, Logo designing and Social Media Marketing. We will put in all our efforts to make sure that your company stands out among all your competitors.
Our Digital marketing services can be customized according to your needs. When you avail our services, you will be rewarded with a well-known brand and a loyal customer base. We help our clients in preparing a monthly budget for their marketing strategies.
What you do?
Tell us about your expectations regarding your customer base: their demography, their frequency of consuming your products or services and those services that they utilize the most.
Give us detailed information about your business. This might include the details of past marketing efforts, sales revenue and goals.
How we work?
We begin our work based on the details that you provide us. The steps that we follow are:
- Initial Market Research
- Detailed analysis of the competitors
- Creation of a digital brand story
- Development of a strategy
- Vertical Marketing
- Production of content for the campaign
- Launching of the marketing campaigns
- Tracking and adjusting campaigns for increasing their effectiveness
- Optimisation of the website and landing page
- Social Media Monitoring
- Weekly and monthly MIS reports
We combine internet branding and digital marketing to develop the perfect brand image of your company. We also perform result-oriented Digital Marketing of the products or services to maximise the conversion ratio.
At first, we perform a SWOT analysis of your business based on the data that you provide us. Through this, we determine the position of your company in the market along with that of all your competitors. Then we prepare the initial strategy.
After preparing the initial strategy, we prepare reports for the results that we can expect by one month/6 months/ 1 year. We calculate the minimum budget required to carry out the strategy.
When our planning is approved, we prepare a detailed plan which includes schedule, budget, and deliverables on a weekly, monthly or yearly basis. After the implementation of the plan, we send performance reports to you on a weekly basis. We also monitor your Social Media and update your website regularly.
We prepare and send you the competitor analysis report on a monthly basis. We continuously examine the sales and conversions of your company. We also help you in developing a healthy relationship with your customers by answering their questions regarding your products or services.
We also change our strategies depending upon the change in technological advancements.
Our specialities
We believe in providing result-oriented marketing services to our clients. We focus on the areas which are relevant to your business and then develop a strategy which is useful for your business.
You do not have to be acquainted with the technical terms such as Content Marketing, PPC campaigns, Search Engine Optimization and Customer Relationship Marketing when you consult us. Our experts will take care of all your marketing requirements.
Irrespective of whether your organisation is a start-up or an established organization, we will help you in maximising your sales.
What else can you expect?
We also provide e-commerce solutions to our clients. We help them to establish their e-commerce portal and listing their products in favorite e-commerce stores.
We help our clients in sourcing or importing products from countries such as China, Japan and others.
Get in Touch with Our Experts – We are Happy to Help!
